Dennison Railroad Depot Museum's Underdog Community Development Services

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Tuesday, October 11, 2011

History = Economic Development


I think there are many people who believe history cannot be translated into economic development.

We would disagree.

Let me give you a quick example.

The Depot recently received an Outstanding Achievement from the Ohio Local History Alliance for our T-County Patriot Rally that brought 2,000 people to New Towne Mall on a Saturday in February 2010.

There were many great outcomes from this event, which was created to inspire enthusiasm and awareness in kids for history.

One of the most interesting outcomes was the economic spin-off. After the event, the stores in the Mall reported a 20 to 77% increase in their sales that day!

Auntie Anne’s Pretzels distributed coupons to the kids that attended, and they reaped an 88% return.  The best ever!

The Mall managers shared that the Mall was as crowded as a great day during the Christmas Season.

No wonder they keep asking us to come back and do another event.  They learned what we knew:  History can in fact drive economic development.

Next year’s T-County Patriot Rally is scheduled for Saturday, February 25, 2012.

1 comment:

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